In the last years, I've specialized in helping tech companies, specifically in the SaaS and Fintech industries. Before that, for many years, I worked as an art director and brand designer in the food & beverage world, helping individuals, entrepreneurs, and corporations with their naming, branding, product shots, packaging, websites, and editorial. I was born and raised in Mexico City and currently live in New York.

Over the years, I’ve collaborated with global corporations (PepsiCo, Starwood Hotels, Unilever, Walmart, Chobani, Yoplait) and Silicon Valley darlings (Digit, Grammarly, Mighty Networks), plus many artisanal brands. I've designed, owned, operated and sold two food projects of my own: a small restaurant in Mexico City (Las Soupremes) and a salsa company with Mexican-Japanese inspiration (Nakanoke & Sons).