Chobani yogurt was unknown in Mexico. The company needed its product to be noticeable, and the brand wanted to use packaging as its calling card.
Company
Chobani
Timeline
2018
—
2019
Role
Graphic Designer, Packaging Designer, Art Director
I developed a full range of materials—from stoppers to posters. While some assets adapted American brand imagery, the ones shown here were created entirely from scratch for the Mexican audience. I also designed nutritional guides to offer clear, trustworthy information for prospective clients within retail spaces. And created wholesale packaging using all recycled materials and sustainable inks.
The brand was activated at high-visibility events such as the Abierto Mexicano de Tenis (Mexican Open) and various nutritionist conferences. The goal was to create a modern oasis through a Greek yogurt bar where Chobani could connect with potential brand ambassadors. I led the graphic design and art-directed an industrial designer to bring the carts concept to life.
Other projects
Chobani yogurt was unknown in Mexico. The company needed its product to be noticeable, and the brand wanted to use packaging as its calling card.
Company
Chobani
Timeline
2018
—
2019
Role
Graphic Designer, Packaging Designer, Art Director
I developed a full range of materials—from stoppers to posters. While some assets adapted American brand imagery, the ones shown here were created entirely from scratch for the Mexican audience. I also designed nutritional guides to offer clear, trustworthy information for prospective clients within retail spaces. And created wholesale packaging using all recycled materials and sustainable inks.
The brand was activated at high-visibility events such as the Abierto Mexicano de Tenis (Mexican Open) and various nutritionist conferences. The goal was to create a modern oasis through a Greek yogurt bar where Chobani could connect with potential brand ambassadors. I led the graphic design and art-directed an industrial designer to bring the carts concept to life.