Fraud and identity theft are common in Mexico, and Cuenca needed to improve users' trust in case of a robbery or lost card. My task was to design a user flow to reassure the safety and privacy of our users while meeting Mexico’s complex Bank Commission rules.
Company
Cuenca
Timeline
2019
—
2020
Role
UI/UX Designer, Art Director
One of our key innovations was creating Trusted Contacts, a program that improved security and usability and created a great channel for organic growth. The activation process began when customers deposited over Mx$500 in one month. From there, they added two to three Trusted Contacts who could help them reset their password or block their account in the event their phone was stolen. The contacts needed to be existing Cuenca customers or sign up for an account — hence the growth opportunity.
As part of the launch, we created a series of funny videos featuring our customer support icon, "Luisa" explaining the different scenarios where the new function would work.
Other projects
Fraud and identity theft are common in Mexico, and Cuenca needed to improve users' trust in case of a robbery or lost card. My task was to design a user flow to reassure the safety and privacy of our users while meeting Mexico’s complex Bank Commission rules.
Company
Cuenca
Timeline
2019
—
2020
Role
UI/UX Designer, Art Director
One of our key innovations was creating Trusted Contacts, a program that improved security and usability and created a great channel for organic growth. The activation process began when customers deposited over Mx$500 in one month. From there, they added two to three Trusted Contacts who could help them reset their password or block their account in the event their phone was stolen. The contacts needed to be existing Cuenca customers or sign up for an account — hence the growth opportunity.
As part of the launch, we created a series of funny videos featuring our customer support icon, "Luisa" explaining the different scenarios where the new function would work.